Digital PR
A campaign is not a batch of press releases.
A campaign with one story, one audience and a defined measure of success.
A campaign has a reason to exist beyond the need to publish something this quarter: an angle that is genuinely new, a moment when it matters, and an audience that would miss it if it did not run.
We build it backwards from the coverage we want, and we say in advance what result would make it worth repeating.
What it covers
- Angle development and editorial validation
- Assets: data, visuals, expert quotes
- Outreach to a curated list, not a database dump
- Coverage, mention and citation reporting
Also in this capability
- Data-driven PROriginal research that earns coverage, links and citations at the same time.
- Brand MentionsTrack, earn and correct what the internet says about you - link or no link.
- Link EarningLinks as a consequence of being worth linking to, with no purchased footprint.
- Authority BuildingMake your experts visible, quotable and consistently attributed.
How it works
01
Start from the sources that decide your category
Not from a media list. We check which publications search engines link to and models cite when someone asks about your category. That list is usually shorter than the one marketing has in mind, and it contains names nobody expected.
02
Find the angle an editor would take without being asked
Editors do not publish news about your company; they publish what interests their reader. The test is simple and unforgiving: would this run if it were about a competitor? If yes, it is a story. If no, it is a press release.
03
Build the asset before the outreach
Data, a chart, an expert who will pick up the phone on deadline. Pitching first and assembling afterwards is how campaigns miss the window they were built for.
04
Measure whether models picked it up
Coverage is the middle of the chain, not the end. Weeks later we check whether the publication started appearing in AI answers and whether your brand appears alongside it.
What you get
- Source map for your category, from search and from AI answers
- Angle developed and pressure-tested against the competitor question
- Press assets: data, visuals, expert quotes ready to use
- Outreach to a curated list, with the reasoning per outlet
- Report covering coverage, mentions, links and AI citations