Digital PR
Bought links have a shelf life. Earned ones have a compounding one.
Links as a consequence of being worth linking to, with no purchased footprint.
Link buying still works right up until the moment it stops, and the cost of it stopping is paid in one quarter after years of paying for it monthly.
We work the other way: produce something worth citing, put it in front of the people who cite things, and let the profile grow in a shape that does not need explaining later.
What it covers
- Linkable asset development
- Prospecting based on who already links in your category
- Outreach and relationship building with publishers
- Profile monitoring and toxic link assessment
Also in this capability
- Digital PR CampaignsA campaign with one story, one audience and a defined measure of success.
- Data-driven PROriginal research that earns coverage, links and citations at the same time.
- Brand MentionsTrack, earn and correct what the internet says about you - link or no link.
- Authority BuildingMake your experts visible, quotable and consistently attributed.
How it works
01
Look at who already links in your category
Not at domain scores. The question is which pages link out at all, to whom, and why - because that tells you what would have to exist for them to link to you.
02
Build something with a reason to be referenced
Original data, a tool, a definition worth pointing at. Without it, outreach is asking strangers for a favour, and the conversion rate reflects that.
03
Send fewer, better messages
A hundred personalised emails to people who plausibly care beat three thousand from a database. The second approach also burns the domains you will want next year.
04
Watch the shape of the profile, not the count
A profile that grows in a pattern nobody has to explain later is worth more than one that grows fast. Speed is the part that eventually needs explaining.
What you get
- Prospect list built from who actually links in your category
- Linkable asset developed and published
- Personalised outreach with reply handling
- Profile review: growth shape, anchors, and anything that needs cleaning