Industries
The store is a search engine. Your website is a different one.
Two search engines, two algorithms, and a install decision made in eight seconds.
App businesses usually run ASO and SEO as separate worlds with separate owners, and lose the overlap: the queries people type into Google before they ever open a store, the review sites that models read, and the brand demand that makes store search find you at all.
We run them as one plan, because the install decision is made across all three and attributing it to one is what makes the reporting fight start.
What it covers
- ASO for App Store and Google Play, audited separately
- Web content that captures demand before the store
- Review sites and app directories as an authority channel
- AI visibility on 'best app for' prompts
- One report covering store and web discovery
How it works
01
Run ASO and SEO as one plan with one owner
Split across two teams, the overlap falls through: the queries people type into Google before they ever open a store, and the review sites that decide both. One plan is not a preference here, it is where the wins are.
02
Audit both stores separately
App Store and Google Play weight different things and allow different character counts. A single listing copied across the two is optimised for neither, and this is the most common finding in app audits.
03
Change one thing at a time on the listing
Icon, screenshots, title, subtitle - one variable per test. Five changes at once produce a result that teaches nothing, and store traffic is rarely large enough to afford repeating the experiment.
04
Report discovery as one number, honestly
The install decision happens across web, store and review sites. Attributing it entirely to whichever one was last is how the reporting argument starts - so we show the path rather than a winner.
What you get
- ASO audit for App Store and Google Play, done separately
- Web content plan capturing demand before the store
- Review sites and app directories worked as an authority channel
- Listing test plan with one variable per test
- One report covering store and web discovery together
What is different here
Discovery splits across the App Store, Google Play and the open web, and nothing you earn in one transfers to the others.