Industries
Where we know what is different
Six industries, not twenty. A sector is on this list only when we can say what is genuinely different about growing there - anything else would be the same page with one word swapped.
Fintech
Regulated claims, fragile trust and a buying decision people research obsessively.
SaaS
Category creation, comparison pages and a product that changes faster than the content.
E-commerce
A catalogue that generates URLs faster than anyone can review them.
Marketplaces
Two-sided demand, user-generated inventory and quality that fluctuates by the hour.
Apps
Two search engines, two algorithms, and a install decision made in eight seconds.
Travel
Extreme seasonality, brutal aggregator competition and inspiration-stage demand.