Services
Not every question needs a retainer.
A defined piece of work with a defined answer - the usual way people start with us.
Sometimes the honest answer is that you need a diagnosis, not a partner. An audit, a strategy, a migration plan - a fixed scope, a fixed deliverable, and a roadmap you can hand to whoever is going to execute it, including your own team.
If it turns into a longer partnership afterwards, good. If it does not, you still own a document that is worth what you paid for it.
What it covers
- Organic Growth Audit
- AI Visibility Audit
- Technical SEO Audit
- International Growth Strategy
- SEO Migration
- Organic Growth Strategy
How it works
01
Agree the question
What decision the work has to support - and therefore what is in scope and what is not. A fixed scope is what makes a fixed deliverable possible.
02
Collect the data
Analytics, Search Console, a crawl of the site and, where relevant, AI visibility measured on real answers.
03
Analyse and prioritise
Findings ordered by expected impact, each with an effort estimate and an owner - the three things a recommendation needs to survive a backlog.
04
Hand over
Results walked through with the people who will implement them, and a roadmap they can execute - with us or without us.
What you get
- A report with findings ordered by expected impact
- An effort estimate and an owner for every recommendation
- A roadmap you can hand to whoever executes it
- A baseline to measure the next steps against
- A walkthrough of the results with your team
What we measure
- Findings ordered by expected impact, not by tool
- A roadmap that survives a development backlog
- A baseline you can measure against later
Why us?
An audit is worth what gets implemented from it. The experience behind ours comes from writing audits for seventeen years - and, lately, from receiving them.
- SEO Freelancer · 2009 - 2011Audits since the first clientStrategy, audits, link building, content and reporting for small and medium businesses on the local and national market.
- Bluerank · 2011 - 2020On-site, off-site and backlink profile auditsKeyword research, competition analysis and ROI-driven recommendations for clients in pharma, automotive, finance and e-commerce - from Junior Specialist to Head of SEO.
- ZEN.COM · 2025 - nowWhy half of all recommendations never shipSeen from the client side: findings without a priority, an effort estimate and an owner die in the backlog. Ours are ordered by expected impact and written for the person who has to implement them.
- aisearchinsight.ioAn AI readiness audit we built as a productThe AI Visibility Audit uses the same checks as our own tool: which prompts you appear in, who appears instead, which sources the models used and what on your site stops them from citing you.